1/9/2018 0 Comments Do you need a manager?" So what are the differences between model managers and model agents?
A model managers job includes finding the model “scouting”, introduction and guidance of the model to the model business, development of the model including the initial models portfolio or digital photos to be introduced to partner model, agents and clients, public relations companies, and helps to make a career plan and keep the model on a path toward success. Managers juggle the model business professional demands, placements with the right partner retail agencies and model agents, travel documents, visas, contracts and appearances that come with a prominent career ". Source http://m-a-m-a.org/model-managers-and-model-agents/ Columnist Dianna Prince here. The difference between them verses agents. And why someone would, and when someone who actually need a manager or agent. There are casting companies in acting, that you pay monthly to book you as a background actor. There are casting agencies and agents that are directly involved in casting models for paid work, and help them get professional images and often training. However the top modeling agencies will not sign a model who needs training. If so, she has a 1 in a million look and every requirement physically is there. Managers perform many services. Not a calling or casting monthly service. Not someone who's being paid to do marketing solely. They don't just submit models, agents do that. The primary focus of a manager is to manage a career. You 1st have to have one. Usually in fashion modeling, you get an agent 1st, then a manager once you have alot to maintain. However a manager will mold a client, help them develope a style that's marketable. Managers sit with clients and create a solid plan, a realistic plan to achieve goals that model set. A manager is all about helping createa package. A well rounded, talented, knowledgeable, experienced and skilled model. Manager's and agents work together creating that total, perfect package. Do you have that? Are you willing to give others the power to make decisions on your hair, your makeup, your clothing, who you shoot with, what events you'll attend, what mags you submit to, etc.,.... A talent, the talent. It means an entire package. No it's not good enough that you have invested. No, it's not good enough that you're having fun. No, it's not good enough that you love your images, loved the outfit you picked. I could go on and on. It's not good enough that you are great at communication, on time, organized. All those things plus so so so much more are what define the total package! Talent being super important! So you're great with the bu z side, and believe that's essential. But you lack in skill. Or your skills are great, but you are horrible at communication, always late, unorganized, etc. That's not having the total package. That's what managers and agents are for, and work together to accomplish. Manager's of talent in real biz, normally have a contract of 2 years minimum. They evacuate the model, listen to her goals, research what's she's done, and then decide if they, as a manager, can fulfill the expectations, help achieve goals. ALSO a manager decides if that model is someone who will listen to advise on biz, if they will take constructive criticism well, and have a much needed back bone to survive in this biz. It goes way beyond you as a model paying to have someone provide a few services, that an actual manager provides. It goes beyond you having the money, period. Money for shoots, for wardrobe, money to enter pageants, money for a monthly fee to have someone submit your images, etc. If an agent or manager is legit they will be selective. Top quality, well know magazines are selective. Designers and clothing companies that hire models, are selective too! Photographers that pay models, book them in paid gigs thru agencies, get them in magazines they are on staff at, they are selective as well. So it comes down to spending time and money, which is an investment, to create the total package. It takes many professionals to be involved. And it honestly takes years and years of hard work. Finding your own niche, developing your unique style, then knowing how to present it. It's not about what everyone else is doing, it's about knowing where you need improvements. Researching and training, veryyyyyy essential. Managers and agents are selective and they will be totally honest, always. I mean as far as your look needing to be changed, your biz habits needing to be changed, being honest about low quality images taken of you, etc. I can submit and promote a model that's a pinup. But to manage a model, she must 1st be a total pinup. That'smy choice. The pinup look. The vintage look. 2nd she must handle the biz side in a professional way. They must take advice and use it!!! They must respond well to constructive criticism and feedback. They must be willing to altered, adjust or even change things, at my suggestion The models I manage I expect to come to me with a list of goals. Then create a plan together, that will include and involve changes if needed. If someone isn't completely involved and active in your career and goals, they aren't your manager, they aren't a manager. Your manager should always be heavily involved in your career and all aspects of it. Like I mentioned above, there are awesome marketing companies that offer services to build your fan base, or bring your website increased traffic. That'sa monthly service that you pay for, and they don't do anything more. They are not directly involved in your career or decisions effecting your goals. You pay, they promote. Very similar to photographers who charge you, but do have select models they trade or pay. They get paid to take your pics., not to be involved in your career goals, etc. You pay, they take your image's and anyone else who pays. Some photographers shoot trade with anyone. Stylists as well. Calling services, as well. You're paying them to do a job, not to help you create the total package, a marketable package, mold you into and help you develop your talent. THAT'S WHAT MANAGERS AND AGENTS DO! How many times have we seen an artist be tied down to a contract with a manager or agent and couldn't wait until it was over? Or change managers and all of a sudden their career blew up! Some changed managers and their entire look changed too. How many times have we said, why did they do that video, attend that event, wear that outfit,.... it can easily be the case of their manager! Look at how many stars changed their look over the years. Someone was involved in those decisions. " my manager said not to do,.... ". " my manager encouraged me to,... " " my manager got me that connection, that cover,..... ". Endless examples. So again I say and will end with, managers and agents are directly involved in your career goals and decisions. They are directly involved in developing you as a talented artist who has the total, well rounded package. They'll give advice, resources, knowledge, connections, promotion, publicity, and constructive criticism and feedback!
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