1/30/2018 0 Comments Advertising Has Never Been FREEI thought I'd chime in on the new Facebook policy change and the change on YouTube. Ok so originally Facebook was created to connect friends and family. Actual friends you know and family. A way to share photos and communicate all in one area. Obviously somewhere along the way it drastically changed. Facebook has increasingly become more about biz, promotion and advertising. 1st let me say, no matter who you are, what yiur advertising, etc., it's no small chore acquiring tens of thousands of followers, or hundreds of thousands of followers. No doubt in my mind that it took years to build up a page to the tune of hundreds of thousands of followers! Lots of daily promotion, cross promotion and being involved in lots of production, this is often or daily. I don't think those that have been usung Facebook as an outlet to advertise, and have an issue with the new policy, fully grasp the concept of how biz actually works. Has nothing to do with Facebook. Marketing, advertising and promotion costs money, plain and simple. There was professional marketing companies before Facebook, before the internet, since it began, and in my opinion always will be marketing pros. These people are experts on marketing, social media marketing and advertising. They get paid ti advertise for you. So the fact that folks are saying Facebook is going to show less biz ads, less biz page posts, unless you pay for sponsored ads, well hello! Facebook wasn't even originally created for biz. And look how many millions of people use Facebook to promote, for free. How many other sites habe as many people daily, have free advertising, free pages, etc., where you yourself can build your page to hundreds of thousands of followers, or millions, advertise daily, all for free? With the marketplaces, now folks are advertising items for sale. I just don't understand why any adult in biz, who wants to advertise, wouldn't expect it to cost money! Businesses big and small, any brand, all must advertise, and have an advertising budget. It's not just big businesses who incorporate a budget each year for advertising. I've seen gals with a home biz place sponsored ads. I've seen a photographer with no studio, place sponsored ads. I recently saw a gal entered in a major pinup contest, place a sponsored ad on Instagram. To even think for one minute you can have any successful biz, minus advertising, you're clueless! Stop looking at all the years and years Facebook has allowed millions of people to promote for free 24 hours a day! Who cares how much Facebook is making. You place an ad in a magazine it costs money. You place a radio spot ad, it costs money. You want to reach thousands, tens of thousands of people on a regular basis, daily? Why would that be totally free? It's like with folks that say they refuse to allow their work to be published, because mags don't pay! So, say you want to place an ad in the local newspaper, or in a fashion magazine, do you think it'll be free? Do you think they don't have tons of people paying to place ads every single month? If you have the means to promote to tens of thousands of followers or more daily, and yiur biz is successful, then I can understand not feeling it'll benefit you to pay to place ads in mags. All I'm saying is, it's extra publicity, it's additional promotion, to thousands of people. Place a full page ad in Vogue magazine. 50k! Yep 50 grand at least, or a full page ad, just to run in a single issue!!! There are people offering services, building their brand as an artist, and those that promote events etc., on all levels not just big biz. They don't have tens of thousands of followers, hundreds of thousands of followers yet, and that's what they desire. So I can it being extremely beneficial to them, to place sponsored ads, to build their brand by increasing their followers. However if you're not often or heavily involved in biz, selling a product, offering services, or producing anything, why place a sponsored ad? There are many ways to advertise and build your brand, but not many that are completely free, and you can do daily. How many people are you actually reaching on your own? Think also about the huge stars that are making money left and right by endorsing products and companies. They directly use Facebook and IG to promote products, and make so much money jist by mentioning it, wearing it, etc. Last year for Valentine's Day, Kim Kardashian created and posted a list of her favorite Vday gifts to get, and to go buy. I believe within less than a day one of the necklaces on her list, not only sold out, they had orders for thousands and thousands more! There are biz that pay these stars upwards to 15k just for posting a little bit about their product. Yes folks just for posting something once on their page, 15 grand! It's no secret and nothing new. It's like a designer sending a star a ten thousand dollar gown to wear on the red carpet. It happens often and it's all directly based upon advertising! I understand not everyone has money every month for advertising. I understand even those with hundreds of thousands of followers may not have a monthly budget to advertise, or pay a marketing pro. However I can't feel bad! Advertising had always cost money!!! Even if you have all the time in the world very single day to promote, there's still no way you'll be able to reach as many people, as you can with advertisements. Unless you're happy with the amount of followers, and your biz is successful, obviously you need to advertise more. As far as YouTube. Do you know how many people have no clue that folks hage been getting paid monthly, for several years now, on a single video? I know gals that are pro pinups, who do more than model. They are clothing designers, hairstylists, mua, pinup academy owners, and pinups who do photography. They have hundreds of thousands of followers on their YouTube channel. Some folks are truly clueless, not knowing just how much these gals are making monthly, by each view in each video! I've seen people not even in entertainment, or folks that have triplets and post cute videos, same as animal videos, and they make good money because of the amount of views each of their videos get every month. So many people don't even know YouTube has been paying to have ads pop up in videos, and therefore paying you per view. Now they're making it harder to get paid on YouTube. Well frankly I'm not surprised! They've been shelling out tons of dough all these years to endless amounts of people who have YouTube channel's. People reakky should change their thought process on this, and mentally adjust, adapt and accept the sheer fact that, yes advertising costs money! Facebook isn't going to shove your public page posts to everyone for free anymore. So be it. Save up, sell unwanted items, increase your biz, rates or price of your products, then use that money to advertise. In the regular world of biz, an advertising budget is extremely common! Doesn't have to be big, huge successful business. But I'll tell you what, those big biz didn't build their brand, and become successful, as well as stay successful, by NOT marketing! What if you are or were able to build your page up to hundreds of thousands of followers on your own, then what? Whether you've done the leg work for several years or you've paid a marketing company, it's still very much going to be solely go to you to produce new content, to be involved in productions, to post and interact with your followers. What if someone handed you a public page with 100k, what is your marketing plan? Do you have a campaign, slogan, and plan to promote to and utilize that many followers? Marketing pros have knowledge and resources the average person does not have. Lastly I want to state my opinion on having tens of thousands of hundreds of thousands of followers, and not making monthly income from them. There are stars that have talent and don't have talent, that have millions of followers because they were involved in a major production. Could be a cover of Vogue, modeling for Victoria Secret, starred in a motion picture, etc., etc. It takes work to gain covers, movie roles, and more. But it's almost automatic that their fan base grows overnight and at a fast pace. You get involved in, or wirk with major productions and those with a huge social media following, it'll cross promote back to you. I've always been puzzled to find out just how many gals are known in the pinup industry, successful at being published, magazine covers, and currently have hundreds of thousands of followers, and somehow aren't making money monthly from their fans! Kim Kardashian. Ok no talent, yes came from a rich family, and became a huge reality T.V. star. Yes it took years and yes age has over 100 million Instagram followers! She has her own app on her own website. I believe it's just 3 bucks a month for her app. Let's break it down to stats and marketing numbers. 1st, her website was designed to a professional level, high quality. That means she paid a graphic designer, web builder. That also means paying a monthly fee to have a host, to have been maintenance, and possibly to have someone run it daily. If say, idk, just 10 million, that's 10% of 100 millions fans, purchase her app, at 3 bucks a month,..... uhhh hello people that's money, a lot of money, and obviously the majority of it is sheer profit. Just 3 bucks a month, but millions of fans buying. I think if most of the folks who actually have 100k, or more, had the money to advertise professional they would, but mire so to have someone run their page and website. Time is money, and there's plenty of people who have the budget, but do not have the time, nor the resources. I laughed really hard when a gal I've known over 15 years, said she's now famous on Instagram! I was like, hummm famous? What did you do, how did it happen, what are you doing with your fan base, and how many fans? Because I've never seen or heard of her, as far as being a social media star. She has 20 something thousand followers. Lol, I can't consider that being a star. She has no pro pics, no modeling pics. She's not in entertainment, not offering services, has no business. She's not a model, dancer, actress, designer, etc. So how are you famous? Anyhow it's all a matter of perspective. There are stars within every industry, that are not known all over the world, but famous within that industry. Advertising, marketing, promotion and cross promotion, is REAL biz. High and low end biz, brand new and experienced artists, etc. If I had 100k, 200k, 300k, 500k or more, you best believe I'll be making a monthly income from my fans! Website membership. Autographed prints, calendars, posters and more! Fan club membership, image galleries that cost to view. If you could literally make just a single dollar from 10 thousand fans every month, that's obviously 10k! 20 thousand fans pay you just 1 buck every month, that's freaking 20 thousand per month folks! It's possible, it's common, it's no secret and it's been happening for several years. Think about that. Think about how marketing is key, and has been around and super powerful since long before the internet. How do you think big brands, no biz, major productions even gained success? By advertising heavily, and not just here and there, or on occasion, but often for years and years. It costs, period. There's just no way I'd ever expect to make money and be successful at anything I do in biz, without investing money, within advertising daily. Having ads in mags placed for free, featuring my work for free, cross promoting my work online, etc., all free of charge, has been undeniably valuable! No matter how many groups you're in and post on daily, how many pages you share your work on, or how many other social media platforms you use daily, you'll never ever be able to reach the amount of people, you could by placing sponsored ads. Even if you have 100k, you're still not reaching 100k, and there's always more people, newer people that can be, and will be reached by advertising professionally. I decided last year, that this year I'm going to create a budget for advertising, and place sponsored ads monthly on Facebook. Maybe once a week, idk yet, but it's definitely within my plans to succeed. And that's exactly what it boils down to, a plan. Publicity agents, biz mangers and talent agencies are providing valuable services, important information and enhance your biz or career,.... They don't work for free! Your either paying them a monthly fee or they're making a percentage of your money, that they directly helped you make. To gain fans is work in itself. To keeo them, is even more work. I see folks with hundreds of followers, and not posting often, not posting new content, not doing any cross promotion what so ever, and never involved in any production. Then I see those that were obviously doing all that, and built a page with tens or hundreds of thousands of followers, yet aren't doing anything new. They aren't producing, posting new content, aren't promoting, and aren't doing any cross promotion. I can't possibly grasp being shocked, or confused as to why they've not gained any new followers. I can't understand being shocked that their loosing followers. No activity, no advertising, no production and no cross promotion. Like I said, if someone did just hand you a page with tens or hundreds of thousands of followers, then what? Are you prepared to do all it takes to gain more followers, keeo followers, and advertise daily? People advertise in biz to make money, plain and simple. Ticket sales, mag sales, record sales, product sales, etc. You're investing money, to make it back plus a profit. Websites cost, photo shoot wardrobe costs, I mean there's overhead indeed, and it must be a key element in your plans for success. If you know your biz has a slow season, you'd plan ahead, and save up during the busy season. Or you'd plan to increase your rates during the slow season. Then there's offering your returning clients a discount, or special package rate. Just because you have a small biz, just began offering professional serves, or are brand new in entertainment, doesn't at all mean you should be clueless to advertising. Don't expect any service, or anyone who can directly bring you money, followers, increased traffic, etc., to be FREE! There's no way with the enormous amount of people making so much money by promoting on Facebook, that Facebook would continue to not make any money from those millions and millions of people! You're on Facebook to connect with friends and family, or for biz. Costume designer Orry-Kelly and Marilyn Monroe during a fitting for the production of Some Like It Hot he won an Oscar for his work on the film. It bothers me to realize the overall outlook so many people have towards pinup. As though it's not a real industry, with real careers, real magazines, real designers, etc! Pinup is a huge, and profitable industry, with many careers, businesses, publications, designers, stylists and companies.
Just because you haven't grasp all that, doesn't make it irrelevant. Just because you have no clue about marketing and how it work, does not make it less powerful, and a fact. If you think small,..... It's just like nothing very low budget producing a high quality product. To reach a high level in biz, within any field and industry, everything must be high end, high quality. That means MONEY!!!!!! I know a gal who's an artist that draws. She gained over 10k followers on her YouTube, after a couple of years. She records herself drawing images, that she was already paid to draw. Then she posts those videos as demos, and promotes them by sharing on Facebook daily. She said she makes about 100 a month from the video views, and uses that amount every month for drawing supplies. She said she makes about 300 a month on commissions to draw pictures for clients. So let's do the math here. She makes 200 bucks profit every month. She uses Facebook and YouTube for free to showcase her work, advertise and gain new followers. But she's actually making a profit by those fans that become clients. 200 profit every month solid, can be nothing to someone, and others can feel it's a blessing. Could use it for bills, food, entertainment, travel, school!!! Or invest it all back every month towards your own biz. Save it, invest it, etc. If she's providing a service of drawing pictures, and making money on video views at 10k followers, imagine how much someone with hundreds of thousands of followers are making, just from YouTube video views!? Even at 500k followers, there's still more out there! Still must continue to advertise and post new content. It basically never ends, if you expect to make money from fans. Columnist Dianna Prince
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